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Privacy Policy

Last updated: 22/11/2025

1. Introduction

Welcome to MotoGuru (“we”, “our”, “us”). This Privacy Policy explains how we collect, use, store, and protect your personal information when you use the MotoGuru mobile app and related services (“the App”).

By using the App, you agree to this Privacy Policy. If you do not agree, please discontinue use of the App.

MotoGuru is a trading name of Vision Analysis Ltd, registered in England & Wales.

2. Information We Collect

We collect the following categories of information:

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2.1 Personal Information

  • Account details: name, email address, password, profile photo (optional).

  • Communication: information you provide when contacting support.

  • Preferences: such as preferred units, bike naming, or settings you configure.

We do not collect sensitive personal data.

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2.2 App & Usage Data

Collected automatically when you use the App:

  • Device information (model, OS version)

  • Log data (IP address, timestamps)

  • App activity (screens viewed, features used)

  • Error/crash reports

This helps us diagnose issues and improve the App.

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2.3 Riding & Technical Data

To deliver core MotoGuru features, we process:

  • Session information (laps, time on track, fuel used, weather, notes, etc.)

  • Bike data (setups, tyre information, suspension settings, maintenance records)

  • Inventory data (tyres, suspension components, consumables, usage counters)

  • Event and track-day information

This data is stored under your account and is considered personal data until anonymised (see section 9).

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2.4 Location Data

MotoGuru does not record your precise GPS location.

We may process region or country-level information provided by your device or App Store for security, fraud prevention, and analytics.

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2.5 Cookies & Similar Technologies

We use analytics tools (e.g., Firebase Analytics) that apply cookies or SDKs to understand App behaviour.
You can manage permissions through your device settings.

3. How We Use Your Information

We use your information to:

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3.1 Provide the Service

  • Create and manage your account

  • Store bikes, sessions, inventory, and events

  • Maintain your service intervals and usage counters

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3.2 Improve MotoGuru

  • Analyse how features are used

  • Diagnose crashes, bugs, and performance issues

  • Develop new features

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3.3 Communicate With You

  • Send service-related messages (password resets, updates)

  • Send optional push notifications (session reminders, maintenance alerts)
    You can disable notifications at any time.

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3.4 Ensure Safety & Compliance

  • Fraud prevention

  • Security monitoring

  • Compliance with legal obligations

We do not sell your data.

4. Legal Bases for Processing (UK GDPR / EU GDPR)

We process your data under the following lawful bases:

  • Contract: to provide the services you sign up for.

  • Legitimate Interests: improving the App, ensuring security, analytics, and prevention of abuse.

  • Consent: push notifications, analytics, crash reporting.

  • Legal Obligation: where required by law.

5. Sharing Your Information

We share your data only with:

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5.1 Service Providers (Processors)

Trusted third parties who help us operate MotoGuru:

  • Google Firebase / Google Cloud Platform – hosting, authentication, analytics

  • App Store / Google Play – payment and download systems

  • Email delivery providers – sending account-related messages

These partners process data only on our instructions.

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5.2 Legal Requirements

We may disclose information if required by law or public authorities.

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5.3 Business Transfers

If MotoGuru is acquired, merged, or restructured, your data may be transferred to the new operator under the same protections.

We never sell personal data.

6. International Data Transfers

Some processors (e.g., Google) may store data outside the UK/EU.

Where this occurs, we rely on:

  • UK Adequacy Regulations

  • Standard Contractual Clauses (SCCs)

  • Equivalent safeguards approved by the ICO/EU

This ensures your data remains protected.

7. Data Security

We implement technical and organisational measures to safeguard your data, including:

  • Encryption in transit and at rest

  • Access controls and authentication

  • Audit logging

  • Regular security reviews

However, no system is completely secure.

8. Your Rights

You have the right to:

  • Access your data

  • Correct inaccurate data

  • Delete your personal data

  • Restrict certain processing

  • Object to processing based on legitimate interests

  • Withdraw consent (e.g., for analytics or notifications)

  • Data portability (export your account data)

  • Lodge a complaint with the ICO

To exercise these rights, contact us at: laurence@vision-analysis.co.uk

9. Data Retention & Account Deletion

9.1 Personal Data

When you delete your account:

  • Your personal information (name, email, identifiers) is permanently deleted.

  • Bike, session, inventory, and event data linked to you is anonymised so it can no longer identify you.

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9.2 Anonymised Data

MotoGuru retains anonymised data for:

  • Usage statistics

  • App improvement

  • Feature development

  • Performance benchmarking

This data is no longer personal data under UK GDPR and cannot be used to identify you.

We do not restore accounts after deletion.

10. Children’s Privacy

MotoGuru is not designed for children and is primarily intended for adult users. However, we do not actively prevent individuals under the age of 13 from creating an account or using the App.

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If you are under 13, you should only use MotoGuru with the permission and supervision of a parent or legal guardian.

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We do not knowingly collect personal information from children under 13 without appropriate consent. If we discover that a child under 13 has created an account or provided personal information without such permission, we will take steps to delete or anonymise the data.

11. Changes to This Privacy Policy

We may update this Privacy Policy occasionally.
We will notify you of significant changes through the App or email.
Please review this page periodically.

12. Contact Us

MotoGuru (Vision Analysis Ltd)
Equitable House
55 Pellon Lane
Halifax
HX1 5SP
United Kingdom

Email: laurence@vision-analysis.co.uk

By using the App, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.

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